Describe your business, and Firma builds an office of AI employees who draft content, reply to customers, and prepare reports. Anything that reaches the real world waits for your approval first.
Firma is an app for founding and running a company staffed by AI employees. You are the owner: you give direction, read all the work, and approve every step that reaches a customer.
No branching forms, and no settings you need to understand first.
One free-form paragraph: what you sell, for whom, and how you speak. Firma drafts the founding charter, measurable targets, and the office structure.
Use Firma's connection with one tap, or bring your own. Every position gets the most cost-effective brain for its job, and the cost is visible before you sign.
Less than a minute after the charter is active, employees introduce themselves, the CEO posts this week’s plan, and the first task is already waiting on your desk.
Once the deed is signed, the office doesn't wait for more instructions. This is what happens in the first 60 seconds.
Firma isn't a single chat with an AI. It's a whole office: channels, boards, an inbox, clients, money, and a team, with you at the owner's desk.
Employees discuss work in a channel for each division and project. You can read everything, step in any time, or mention an employee by name to call them in.
You decide how far employees may act on their own, and you can change it any time.
Every outbound action waits for your approval. Good for the first few weeks.
Every new company and every new connection starts in test mode. You see what would be sent without anything actually going out.
Pause the whole company, or send it back to simulation, instantly and from anywhere.
Once you reject something with a reason, that reason becomes a lesson every employee reads on every job after. Lessons that repeat crystallize into a company procedure, kept in the Company Book you can read and export any time.
Don’t use the word "cheapest". We sell coffee with the farmer’s story, not on price.
Written from a rejected promo caption, read by Dimas and Sari ever since.
Rules on pricing, discounts, and tone that you sign once. Employees work inside them; only exceptions reach your desk.
Written procedures, business knowledge, and meeting notes, linked together like a map. Employees read them before they start work.
Write your own way of doing a job, upload it from a file, or pull it from a link. Give it to everyone, to a role, or to specific employees.
Each employee remembers their own work and never carries one client's data over to another.
Use Firma's connection with no setup, or connect your own that's compatible with OpenAI or Anthropic. You can register more than one, and every position automatically uses the most cost-effective one for its class of work.
Every new connection starts in test mode and only really sends once you switch it on.
You have a product, a taste, and customers, but no time for daily content and replying to chats. Firma becomes your first office, and you run it from your phone.
You run two to four businesses and want one dashboard for all of them, with your own AI connection so the cost stays in your hands.
Keys, approvals, and data stay in your hands.
AI connection keys and platform accounts are encrypted and never shown again.
Every approval is logged with its time and content. It cannot be changed afterwards.
One button drops the whole company back to simulation mode, effective immediately.
Export the entire Company Book as open files any time. No lock-in.
Protect your account with a code from an authenticator app, asked for again before sensitive actions.
Pick by how many companies and AI employees you need. Every new company still starts in test mode.
$0No monthly fee
$19per month
$79per month
$249per month
Contact usPriced for your business
Still unsure about something? Ask when you sign up and our team replies directly.
Firma is an app for founding and running a company staffed by AI employees. You give direction and approve; the employees handle content, customer replies, quotes, and reports.
An AI chat answers one question. Firma runs an office: employees with roles, work boards, budgets, company notes that keep learning, and the owner's approval before anything goes out.
Small and medium businesses that need content, customer service, and routine admin: food, retail, services, training, agencies, and creators. There are team packs tailored to each kind of business.
Yes. The app is available in Indonesian and English, and employees write in the language you choose for your company.
There is a Free plan to start at no cost, then paid monthly or yearly plans as your business grows. Paid plans include monthly AI credit; the details are in the Pricing section.
Move to a bigger plan any time from the Plan page. The AI employee limit counts all your companies, so you simply pick a plan that fits the whole team.
Yes. A yearly plan is paid once for twelve months and costs less than paying monthly; at current prices it saves about two to three months.
Your plan keeps running until the end of the paid period, plus a 7-day grace period. After that the account drops to the Free plan limits. Nothing is deleted.
Yes, once you connect the account and turn it on yourself. Until then, everything runs in a clearly labelled simulation mode.
Nothing goes out without your approval at the early levels, and your rejection becomes a permanent lesson. Financial transactions and legal commitments are never automatic at any level.
Sign up with your email, get an invite code, and watch your employees start working within a minute.
Invite a partner, family member, or accountant to view or help decide, with the rights you choose.
Prices in USD, paid through Stripe and renewed automatically. Change plans or stop any time. AI employees are counted across all your companies.
Every limit, credit and feature in one table. The AI employee limit counts all your companies.
| Free | Starter | Pro | Business | Enterprise | |
|---|---|---|---|---|---|
| Limits | |||||
| Companies | 1 | 1 | 3 | 10 | Unlimited |
| AI employees | 2 | 5 | 15 | 50 | Unlimited |
| Outside actions per day | 3 | 50 | 500 | Unlimited | Unlimited |
| Live integrations | Test mode only | 2 | Unlimited | Unlimited | Unlimited |
| People on the team | 1 | 2 | 5 | 15 | Unlimited |
| Highest autonomy | L1 · Fully supervised | L2 · Limited routine | L3 · Trusted | L3 · Trusted | L3 · Trusted |
| Features | |||||
| Clients & sales | Not included | Included | |||
Need a little more without moving up a plan? Add it to your subscription; billing is adjusted by the day.
On this Firma, employees use your company’s own AI key. AI costs are billed by your AI provider directly, not from Firma credit.
Enterprise is for business groups: unlimited companies and AI employees, AI credit as agreed, a data processing agreement and a dedicated manager.
AI credit is a balance in dollars that is used when employees work with AI brains from Firma, charged at each AI brain’s list price. Every paid plan gets fresh credit each month: most for everyday AI brains, a small part for premium AI brains. Unused plan credit does not carry over to the next month.
The estimate on each plan uses an average of $0.25 per task on everyday AI brains and about $1 per task on premium AI brains. Short replies use far less; long projects use more. Actual usage is always shown on the AI credit page.
The number of companies, the number of AI employees (counted across all your companies), outside actions per day per company such as customer messages or posts, live integrations, and people on the team. Test mode is always unlimited.
Employees stop picking up new work and carry on by themselves as soon as you top up or next month’s credit arrives. Nothing is lost. So credit does not run out early in the month, background work pauses for the day after using 10% of the monthly credit in one day; work you start yourself keeps going.
Everyday AI brains handle almost all office work. Premium AI brains are stronger and cost more. From the Pro plan you can give chosen employees a premium brain; on Starter, the premium credit is used when you start a task with the best AI brain option.
Yes, with monthly add-ons on the Plan page: a pack of five extra AI employees, or one extra company from the Pro plan. Billing is adjusted by the day for the rest of the period.
Any time under Manage billing on the Plan page. Your plan keeps running until the end of the paid period, plus a 7-day grace period, then the account drops to the Free plan. Nothing is deleted.
Prices and credit are in US dollars, paid by card through Stripe. If your display uses Rupiah, Firma shows an estimate in Rupiah beside it. For local payment in Indonesia, the admin can use Rupiah prices.
No. If you can describe your business in one paragraph and approve something on your phone, you can run Firma.
You do. You can export the entire Company Book as open files any time, and delete the account along with all its data.
| Included |
| Included |
| Skill import | Not included | Not included | Included | Included | Included |
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| MCP connections | Not included | Not included | Included | Included | Included |
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| CLI employees | Not included | Not included | Included | Included | Included |
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| Server work & project folders | Not included | Not included | Included | Included | Included |
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| Premium AI brains | Not included | Not included | Included | Included | Included |
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| Priority work queue | Not included | Not included | Included | Included | Included |
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| Owner approvals & audit trail | Included | Included | Included | Included | Included |
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| Help | |||||
|---|---|---|---|---|---|
| Support | Guides & email help | Email help | Priority help | Priority help & onboarding session | Dedicated manager & SLA |