Acceptable Use Policy

1. No spam on WhatsApp or email

AI employees may only contact people who have given permission or already have a relationship with your business.

• Do not send unsolicited bulk messages, buy or scrape contact lists without permission, or guess numbers and email addresses.
• Honour opt-out requests right away, and include your business identity and a way to unsubscribe in every marketing email.
• Follow the WhatsApp Business and Meta policies, including the message template rules and the 24-hour customer service window.
• The daily outside-action limit and test mode exist to protect your number's reputation; do not try to get around them.

2. Be honest with customers

• Do not pretend to be another person or business, or mislead customers about who is sending a message.
• Do not create fake reviews, false price promises, or misleading health and financial claims.

3. Prohibited content and activity

• Illegal activity, fraud, illegal gambling, or selling prohibited goods.
• Harassment, hate speech, violence, sexual content involving minors, or content that infringes the rights of others.
• High-stakes decisions about people, such as credit, employment or health care, without human review.

4. Keeping Firma safe

• Do not try to break security, access another company's data, or disrupt the service.
• Do not resell AI credit, share account access, or use Firma to build a competing service from its data.

5. Enforcement

We may hold outside actions, suspend connections, or close accounts that break this policy. Report abuse to the contact address below.